FOODDECODE

with Talea Reckleben, Rufus Plaga and Tabea Wagner

sem3

For this User Experience Design the prototype for the website FoodDecode was developed. The goal was to make the important topic of healthy nutrition and misleading food advertising understandable and accessible to everyone. Through the deliberate use of illustrations, the user experience is made more engaging, complex content becomes easier to understand, and overall usability is improved. The illustrated style also supports a consistent and recognizable design language that intuitively guides users through the site and encourages positive interactions.